QXOUnified Marketing Engine

Ryan Caldwell

Director, Digital Marketing

Integrations

Inbound data, signal sources, and outbound campaign channels

Live feeds

7 / 7

Internal

5

External

2

Inbound

Your existing systems — contractor profiles, order history, enrichment data

SourceStatusRecordsFrequencySegments fed
Salesforce CRM

Account records, rep assignments, credit terms, Salesforce campaign membership, loyalty status, contractor contact info

Live48,291 contactsReal-time8 segments
ERP

Order history, invoices, product volumes, pricing, branch, delivery address, RFM scoring inputs

Live1.2M ordersEvery 5 min8 segments
Zoom Info

Website visitor deanonymization, firmographic enrichment, contact verification, lead-to-customer matching

Live38K enriched contactsEvery 10 min5 segments
Clay

Contractor database scraping, manufacturer certifications, Angie's List ratings, Google Maps presence, entity resolution

Live12K firmographic recordsDaily4 segments
Segment CDP

Unified contractor profiles from all sources. Event stream: orders, quotes, email engagement, website activity, branch visits

Live44,820 profilesReal-time8 segments

Signals

Proprietary data layer — weather alerts, competitor pricing, building permits, market intelligence

SourceStatusRecordsFrequencyActive triggers
NOAA Weather API

Severe weather alerts, storm path polygons, hail reports, damage claim filings

Live47 active alertsEvery 15 min2 active triggers
BrainCo Embeddings Layer

Competitor pricing (Home Depot, ABC Supply, SRS), building permits via Shovels AI (12 metros), Census construction spending, Dodge RFP data, manufacturer databases, BBB/contractor licensing

Live6 datasetsContinuous11 active triggers

Outbound

Campaign execution channels — emails, ads, and CRM updates deploy through your existing tools

ChannelStatusCampaigns sentDescription
KlaviyoConnected18 campaignsEmail and SMS delivery. AI-generated campaigns deploy as Klaviyo flows with personalized content per contractor segment.
Salesforce CRMConnected18 campaignsCampaign objects, member status tracking, response attribution. Feeds existing SF reports and dashboards.
Google AdsConnected6 campaignsSearch and display ad campaigns. AI generates ad copy, keywords, and budgets deployed to your Google Ads account.